Trying to make a Sale? Customers only buy what they want or what they think they want – whether we like it or not, and never mind how brilliant your product or service is!
Simon Jackson Consulting help small businesses and project teams to win new business and new contracts. I put your product or service into benefits and values to potential Customers as seen by those Customers – so that the Customers will want to buy your product/service because of the benefits and values it gives them.
I will work jointly and collaboratively with you to develop a winning Capture Plan, including:
- analysis of the market, the Customers, the Opportunities and the competition
- a win strategy – what discriminates your product from the competition, what to say, what to, partnering strategy
- the customer engagement plan
- and actions that should be taken
Highly experienced in defence industry sales/business development and in military equipment capability planning/procurement, I provide a Customer-focused, independent view to support your business winning, strategy development, teaming, decision-making and project reviews – whether it is B2B or Business-to-end-Customer.
- Practical, hands-on, no-nonsense support
- Based on an unrivalled combination of defence industry and military experience
Having a great product is not enough – I will turn your brilliant product into benefits and values that your potential Customers will want to buy.