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Defence Engage

Engaging Defence Media: Making a mark as an SME

Hosted by Defence Engage, we'll be joined by CMS Strategic and Defense News, to highlight the opportunities SMEs and smaller suppliers have, despite potentially having a smaller marketing budget.

Key topics include:

  • When attending or exhibiting at a trade event, like DSEI, what can be put in place to ensure optimum exposure
  • How can you achieve 'cut-through' as a small business
  • Why SMEs should strive for media coverage and strong media relations
  • How to prioritise tasks in a small marketing team
  • How to pitch to the media
  • How to determine what publications are relevant to approach

Register your details today to access the webinar recording on the Defence Engage platform. 

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Meet the Panel

Defence Engage Webinar

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Meet the Panel

Danielle Redwood

Danielle Redwood Defence Engage

Founder, Defence Engage

Danielle is the founder of Defence Engage, the marketplace network to connect the international supply chain for the defence, security and space sectors. Having experience in VIP programmes and marketing for a range of events and sectors, including DSEI in defence, she has been ideally placed to bring matchmaking of suppliers-to-decision makers to digital, bringing together a global community of SMEs and collaborators.  

Georgia Pickering

Georgia Pickering CMS Strategic

Managing Director, CMS Strategic

Georgia is Managing Director of CMS Strategic, a well known communications consultancy specialising in the defence, aerospace, and security sectors. Georgia has in-depth knowledge of DSEI, delivering media communications to promote the event and its stakeholders for over 15 years. In addition to this, CMS’ client-base all exhibit at DSEI, as well as other trade events around the world, so the team has an unrivalled breadth of experience working with exhibitors and the media to ensure high quality coverage on important industry stories.

 

Marjorie Censer

Marjorie Censer Defense News

Editor, Defense News

Defense News covers the global business of defense. Marjorie has previously worked at a variety of publications, including Inside Defense, Politico and The Washington Post. She has attended and covered defense trade shows for more than 15 years.

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